The AI Phone Assistant for Your Optical Practice
Your opticians are fitting frames and running exams. Safina handles appointment requests, glasses-ready notifications, and contact lens reorders so your team stays focused on in-store patients.
Why optician professionals miss calls
Your opticians are fitting frames and running exams. Safina handles appointment requests, glasses-ready notifications, and contact lens reorders so your team stays focused on in-store patients.
Call from
2m agoSafina catches overflow calls and captures exam requests with patient details and urgency.
Call from
5m agoSafina takes incoming calls from patients checking on their order status, freeing your staff for in-store work.
Call from
11m agoSafina captures lens brand, prescription details, and preferred pickup or shipping method.
Safina answers your calls around the clock. You get an AI-powered summary of every conversation on your phone or in chat, so you can get back to focusing on your core tasks.
Safina handled 51 calls this week
Last 7 days
Emma Martin
67s 15:30Wants to discuss the offer for the new campaign and has questions about the timeline.
Laura Smith
54s 14:45Asking about the order status and when the delivery arrives.
Tim Miller
34s 13:10Schedule a meeting for the project discussion next week.
Unknown
44s 11:30Prize promise – probably spam.
Sarah King
10s 09:15Complaint about the last order, asks for a callback.
Mike Mitchell
95s Dec 13Wants to discuss a potential collaboration.
Amy Roberts
85s Dec 13Is your colleague and wants to discuss the project.
Jack Kennedy
42s Dec 12Asking about available appointments next week.
Lisa Brown
68s Dec 12Has questions about the invoice and asks for clarification.
Call from Emma Martin
Discussion about introducing the new CRM for sales.
Key points
- Call back Emma Martin
- Meeting for CRM introduction
AI Insights
The caller was cooperative and provided the needed information.
The caller can wait for a response.
Interested in topics
Eye exams, Glasses, Contact lenses, Repairs
Audio & Transcript
Hello, this is Safina AI, Peter's digital assistant. How can I help you?
Hi Safina, this is Emma Martin. I wanted to talk to Peter about the new CRM introduction.
Thanks, Emma. Would next Tuesday at 10:00 work for a short introduction call with Peter?
Tuesday at 10:00 works great. Please send me the invite and include a quick agenda.
Perfect, I will schedule it and send the calendar invite right away. Have a great day, Emma.
How Safina helps optician businesses
Eye Exam Appointment
A caller wants to book an eye exam. Safina captures name, date of last exam, insurance info, preferred date, and callback number.
Glasses Pickup / Status
A patient calls to check if their glasses are ready. Safina captures name, order date, and callback number so your team can follow up.
Contact Lens Reorder
A patient needs to reorder contacts. Safina captures name, lens brand, prescription details, and preferred fulfillment method.
Insurance Question
A caller wants to know if their vision plan covers an exam or specific frames. Safina captures insurance provider, plan details, and the specific question.
Frame Adjustment or Repair
A patient needs their glasses adjusted, tightened, or repaired. Safina captures name, issue description, and preferred walk-in time.
Children's Eye Exam
A parent wants to schedule an eye exam for their child. Safina captures parent name, child's age, any concerns like squinting or headaches, and preferred date.
Get your time back
45 Min
Daily time saved per support employee.
12 %
More orders because no call goes unanswered.
21 Sec
Less waiting time per customer through instant call answering.
5
Spam calls blocked monthly by Safina.
Want to hear Safina for yourself?
Just give it a ring. Call the number shown and have a test conversation with Safina.
How Safina works in everyday business
Caller Emma Martin is requesting a callback to discuss questions about the current project and schedule a meeting.
Key Points
- Clarification of project details
- Scheduling a follow-up meeting
- Discussion of next steps in the project
AI Insights
Caller requests a timely callback
Customer calls
A customer calls with a request.
You're not available
You're busy and the call is automatically forwarded.
Safina picks up for you
A customer calls with a request.
... and summarizes the conversation
Safina creates a clear summary of the conversation
Receive call summaries ...
1 On your phone
- Via push notification to your phone
- In the Safina mobile app
New call from Emma Martin
Summary created by Safina AI about the conversation...
On your computer
- In your email inbox
- In the browser via Safina Webapp
In your database
- Via webhook directly into your business software
The Safina App
Safina is available not only in any common browser, but also via the Safina mobile app.
Choose the right assistant for your industry.
Managing appointments and serving customers for beauty treatments.
Handling vehicle inquiries, test drives and service appointments.
Membership inquiries, trial sessions and class sign-ups.
Appointment booking and consultation requests for hair services.
Outages, quotes and appointments for trade businesses.
Handling maintenance reports, quotes and appointments for property management.
Give Safina guidelines for her conversations.
Conversation Start
Greeting
"Hello, I am Safina, the digital phone assistant of Müller Property Management."
Icebreaker
"How can I help you?"
Further Conversation
Full Name
Ask for the caller's full name.
Property Address
Ask for the full building address. (Repeat it back and confirm you got it right)
Tenant or Owner
Find out whether the caller is a tenant or owner.
Type of Issue
Clarify roughly what kind of issue it is.
Steps Already Taken
If it's a maintenance issue, ask whether any steps have already been taken and if so, which ones.
Free-Text Question
Ask for a callback number.
Other Concerns
Always ask at the very end whether there are any other concerns.
Safina handled 51 calls this week
Trustworthy
Suspicious
Dangerous
Wants to discuss the offer for the new campaign and has questions about the timeline.
Asking about the order status and when the delivery arrives.
Schedule a meeting for the project discussion next week.
Prize promise – probably spam.
Complaint about the last order, asks for a callback.
Wants to discuss a potential collaboration.
Is your colleague and wants to discuss the project.
Asking about available appointments next week.
Has questions about the invoice and asks for clarification.
Discussion about introducing the new CRM for sales.
Key points
- Call back Emma Martin
- Meeting for CRM introduction
AI Insights
Audio & Transcript
Hello, this is Safina AI, Peter's digital assistant. How can I help you?
Hi Safina, this is Emma Martin. I wanted to talk to Peter about the new CRM introduction.
Thanks, Emma. Would next Tuesday at 10:00 work for a short introduction call with Peter?
Tuesday at 10:00 works great. Please send me the invite and include a quick agenda.
Perfect, I will schedule it and send the calendar invite right away. Have a great day, Emma.
Caller asks for personal data and claims you won a prize.
Key points
- Share personal information
Potential fraud warning
This call was classified as potentially fraudulent.
AI Insights
Audio & Transcript
Hello, this is Safina AI. How can I help you?
This is Euro Premium Prize Center! You have won a prize!
Can you repeat the name of the organization?
We're from Euro Premium Prize Center International. To claim today, please confirm your full name and IBAN now.
Ready-made call flows for every industry.
Pick a template for your industry and Safina instantly knows which questions to ask, what to capture, and how to guide the conversation.
Your assistant, your rules
Define how Safina answers calls. Create conversation guides for different situations – from maintenance reports to general inquiries.
All calls at a glance
Your dashboard instantly shows what happened – summaries, to-dos and spam detection. No call gets lost.
Read in seconds what Safina discussed
Every call is summarized by Safina. You instantly see what it was about, what needs to be done, and how urgent it was.
Unwanted calls? No chance.
Safina automatically detects spam and fraud attempts. Suspicious callers are blocked before they reach you.
Simple, fair pricing
A personal assistant everyone can afford.
Basic
Focus on work. Not on calls.
- 30 min included*
- Answers calls 24/7, any language
- Forwards urgent calls to you
- Instant summaries + recordings
- Trained on your business
Pro
Your daily phone assistant.
- 100 min included*
- Everything in Basic
- Books appointments for callers
- Connect your tools (CRM & Webhooks)
Business
More volume. Full integration.
- 250 min included*
- Everything in Pro
- Priority Support
*Need more minutes?
When your included minutes run out, Safina keeps answering on a per-minute basis. Set your spending limit flexibly and stay in control.
These professionals already trust Safina
Since I started using Safina, I finally have time again for quality candidate conversations. The precise call summaries help me prioritize applicant inquiries efficiently.
I was initially skeptical whether the technology was mature enough. But Safina convinced me — it reliably identifies important customer calls and filters out spam. Now I can fully focus on my teams in meetings without missing important calls.
My patients really appreciate being greeted professionally even outside office hours. Safina does a great job as the first point of contact and documents all information.
I run an IT company and receive many calls every day. Before using Safina, I was constantly interrupted during meetings or while coding. That no longer happens — in focus mode, all calls go to Safina.
Safina's detailed reports are worth their weight in gold. No important point gets lost and I can follow up on customer inquiries in a targeted way.
The spam detection is brilliant! I used to miss important customer calls because I didn't want to answer unknown numbers. Now Safina protects me from fake sweepstakes and aggressive sales calls.
Since I started using Safina, I finally have time again for quality candidate conversations. The precise call summaries help me prioritize applicant inquiries efficiently.
I was initially skeptical whether the technology was mature enough. But Safina convinced me — it reliably identifies important customer calls and filters out spam. Now I can fully focus on my teams in meetings without missing important calls.
My patients really appreciate being greeted professionally even outside office hours. Safina does a great job as the first point of contact and documents all information.
I run an IT company and receive many calls every day. Before using Safina, I was constantly interrupted during meetings or while coding. That no longer happens — in focus mode, all calls go to Safina.
Safina's detailed reports are worth their weight in gold. No important point gets lost and I can follow up on customer inquiries in a targeted way.
The spam detection is brilliant! I used to miss important customer calls because I didn't want to answer unknown numbers. Now Safina protects me from fake sweepstakes and aggressive sales calls.
Use Safina in your company
Book a demo
In a 30-minute demo, we identify individual use cases for your company.
Karsten Kreh
Founder of Safina AI
Frequently Asked Questions
Can Safina interpret prescriptions or give vision advice?
No. Safina does not interpret prescriptions, recommend lenses, or provide clinical guidance. It captures the caller's details and specific question so your optometrist or optician can respond with proper medical expertise on the callback.
What happens when a parent calls worried about their child squinting or getting headaches?
Safina captures the child's age, the parent's concerns like squinting, headaches, or school screening results, and preferred appointment times. Your team uses this information to schedule the right type of exam and prepare accordingly.
Learn about notificationsDoes Safina connect with optical software like Eyefinity or Crystal PM?
Safina delivers structured call data via the app, email, and webhooks. You can route patient requests into Eyefinity, Crystal PM, or any practice management system through Zapier, Make, or direct webhook integration. If you need a custom integration with your business software, we can set that up for you as well.
Zapier integrationHow does Safina work alongside my in-store optical team?
Safina handles overflow calls when your team is fitting frames, running exams, or helping walk-in customers at the counter. Walk-in patients get your team's full attention while phone inquiries are captured in parallel and waiting in the app.
How call forwarding worksHow does the cost compare to losing new patients who call during peak hours?
An average eye exam plus glasses purchase is worth $350, with follow-up visits adding more each year. Safina provides professional phone coverage for just a few dollars a month. One new patient who reaches Safina instead of a busy signal covers the cost many times over.
View pricingSafina handled 51 calls this week
Trustworthy
Suspicious
Dangerous
Wants to discuss the offer for the new campaign and has questions about the timeline.
Asking about the order status and when the delivery arrives.
Schedule a meeting for the project discussion next week.
Prize promise – probably spam.
Complaint about the last order, asks for a callback.
Wants to discuss a potential collaboration.
Is your colleague and wants to discuss the project.
Asking about available appointments next week.
Has questions about the invoice and asks for clarification.
Wants to discuss the offer for the new campaign and has questions about the timeline.
Key points
- Call back Emma Martin
- Clarify timeline & pricing questions
AI Insights
The caller was cooperative and provided the needed information.
The caller can wait for a response.
Audio & Transcript
Hello, this is Safina AI, Peter's digital assistant. How can I help you?
Hi Safina, this is Emma Martin. I wanted to discuss the offer and the timeline.
Thanks, Emma. Are you mainly deciding between the Standard and Pro package for the launch?
Exactly. We need the Pro package and would like to start next month if onboarding is possible in week one.
Try Safina for your optician business
Your opticians are fitting frames and running exams. Safina handles appointment requests, glasses-ready notifications, and contact lens reorders so your team stays focused on in-store patients.